Kinetic General Trading Company was established in 2009 in the vibrant and rapidly developing city of Dubai, UAE, originally operating under the name M.A. General Trading. In 2021, we rebranded to Kinetic General Trading to better reflect our growth and expanded vision. Since our inception, we’ve focused on building strong partnerships and delivering high-quality products. The rebranding symbolizes our commitment to innovation and excellence as we continue to evolve and serve our clients in the global food distribution market. We take great pride in delivering excellent customer service to our extensive portfolio of wholesale and retail clients, including many of the region's leading hypermarket and supermarket chains, as well as the HORECA sector where we supply various products including fresh produce products mainly Fruits and vegetables to Hotels, Schools, Catering companies, Cloud Kitchens and Meal Plan. By staying attuned to industry trends and customer feedback, we can adapt our strategies and solutions, fostering long-term partnerships built on trust and reliability. Our focus on innovation drives us to deliver exceptional value and support to those we serve.